Valentine’s Day: French Twist | Target Corporation | Released January 2018
French Twist is a Parisian inspired collection I developed for Target that revolves around a sweet doggie duo and their furry four-legged friends. With coffee mugs and decorative garland, mailbox kits and sticker sets, you can find the perfect gift, decor and activities for all the people (and pets!) you love at your local Target store. Joyeuse saint Valentin!
Using sophisticated yet simple shapes, a restricted palette, and hand-drawn details I brought these romantic Parisian pups to life. They added a little extra sweetness to the assortment and allowed for more story-telling than traditional Valentine’s Day icons.
No Valentine’s Day assortment is complete without hearts. Robby and Ruby Hart added a bit of playfulness among the other traditional heart icons used throughout the collection. They were used on pins, pouches, stickers, and temporary tattoos!
With so many fun loving phrases, I needed to develop a range of fonts to depict each one. From playful hand-cut text to looping cursive, each phrase was thoughtfully created with icons, patterns and/or glitter finishes.
Valentine’s Day in Target means everything from party supplies to classroom gifts, stationery to home decor. Above are some examples of the product developed!
Above is a collection of patterns made for Target’s Valentine’s Day assortment. Among a variety of hearts, I included dots and stripes as a nod to the Parisian theme. These were used for paper party items, wrapping paper, gift bags, and more!
