Art and Product Development: Holiday Mini Collection - Oh What Fun! | Target Corporation | Released 2016
Oh What Fun! was a mini-trend included in Target’s 2016 Holiday assortment. I was tasked to create a collection of art that was internationally inspired and bursting with color to use on product lines with significant sku counts, such as ornaments and wrapping paper. I pulled a palette that was vibrant and unexpected, gave direction for the overall design aesthetic, and developed icons/prints to sprinkle throughout the set.
Using geometric shapes and pattern details, I developed a cast of unique characters in an eclectic palette of colors. I included a mix of holiday iconography and wild animals - which always make for a fun addition to Target’s holiday section!