Target Corporation | Gift Card + Box Design | 2019 + 2021
Target asked me to create a holiday-inspired gift card for their 2019 collection. They requested a group of diverse kids sledding and the design did so well that a couple years later they wanted to develop a festive box to hold the gift card. They asked that I utilize the same cast of characters from the original design but put them in a different scene. We landed on the snowglobe concept shown above with the single snowman as an interior component.
The above Target gift cards set in-store over the course of several years. Halloween and Hanukkah designs were developed while I worked in-house at Target, pulling art from collections I created for the seasonal team. The plant gift card was designed specifically for the Marketing team after I left Target and was in circulation for several years!
Target Corporation | Company Product Development | 2014
Target Headquarters has a company store within their main office where workers and visiting guests can purchase limited edition Target branded products. I was asked to develop a few designs which were utilized on coffee mugs, notebooks, bags, t-shirts, and more!