Buffalo Games | Little Buffalo Branding + Logo Design | 2022
Buffalo Games produces puzzle and games with an emphasis on adult puzzles. But as their kid-focused puzzles and products have expanded over the years, they wanted to create a brand identity to house these items and to establish a cohesive packaging look. I was tasked to come up with a logo for the name “Little Buffalo” and a palette to be used on packaging elements.
Above are some of the concepts I sketched in early development. The team liked the idea of showcasing a baby buffalo alongside an adult so I offered more options with those elements - plus a couple alternative looks to consider.
Neutral, gray-grounded packaging highlights the bright colors on the products within, and the use of rainbow elements/texts allows for playful ways to highlight specific features. The above items showcase how the brand elements and palette are used in different ways across products.