Mother’s Day, Father’s Day and Graduation Card Line | Hip-Hip | 2017
After the successful launch of Hip-Hip’s birthday, thank you, and love card lines, I launched a collection for Mother’s Day, Father’s Day, and graduation. I wanted to provide fresh and humorous designs to off-set the more formal options typically available for these moments.
For Mother’s Day, I created cards that felt young, hip and casual. I was already a mom when I made these designs, and I wanted to make something that felt right for me! This included fashion-forward animals and sweet treats.
For Father’s Day, I kept things light-hearted while going big with some playful destruction. This seemed like the right combo not only for my own dad but also for my husband! With such a small assortment, I made sure I had a mix of text-driven, icon-based, and character-focused designs.
Of all 3 collections, I wanted the graduation cards to be super playful because they’re typically intended for a younger audience. I used silly sentiments paired with quirky icons, alongside a graduating hermit crab. The collection was colorful, light-hearted, and unlike anything I had seen in the market at that time!