This Target Bullseye Playground collection was developed for both 2017 and 2018 summer sets. With hundreds of products in their offering, this kid-friendly artwork was applied to a variety of items, including hats, bags, towels, toys, pencils, games and more, bringing a little extra joy to summer!
Providing traditional summer icons with a fresh and modern look was a key component of this project. A bright palette and approachable characters brought the products to life.